> For the complete documentation index, see [llms.txt](https://docs.5nam.cc/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.5nam.cc/gioi-thieu/tong-quan-cdp.md).
# Tổng quan CDP
> "A Customer Data Platform is a packaged software that creates a persistent, unified customer database that is accessible to other systems.” – [CDP Institute](https://www.cdpinstitute.org/cdp-basics)
>
> “A CDP is a marketing system that **unifies a company’s customer data** from marketing and other channels to **enable customer modeling** and **optimize the timing and targeting of messages and offers**.” – [Gartner](https://www.gartner.com/smarterwithgartner/marketers-to-guide-customer-data-platforms/)
**CDP (Customer Data Platform)** hay còn gọi là **Nền tảng dữ liệu khách hàng** là một loại phần mềm thu thập và thống kê dữ liệu khách hàng từ nhiều nguồn. Từ đó xây dựng thành một nguồn duy nhất, nhất quán và đầy đủ về từng khách hàng để các hệ thống khác có thể cùng truy cập được.
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